Privacy PolicyDiamond Discs Direct UK Ltd

Privacy Policy
Diamond Discs Direct UK Ltd
Last Updated: 4th January 2025

1. Introduction

Welcome to Diamond Discs Direct UK Ltd ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (www.diamondblades.co.uk) and make purchases from us.

2. Information We Collect

When you visit our website, place an order, or interact with us, we may collect the following information:

2.1 Personal Information

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party providers like Shopify Payments, PayPal, or Stripe)

2.2 Order Information

  • Products purchased

  • Order history and details

  • Transaction details

2.3 Technical Data

  • IP address

  • Browser type and version

  • Device type

  • Cookies and tracking data

2.4 Marketing Preferences

  • If you opt-in to receive promotional emails, we collect your preferences and communication history.

3. How We Use Your Data

We use the information collected for the following purposes:

  • To process and fulfill orders (including delivery and order confirmations).

  • To provide customer support (handling inquiries, complaints, and warranty claims).

  • To improve our website and services (analyzing trends and user interactions).

  • To send promotional emails (only if you have provided consent).

  • To comply with legal and tax obligations.

4. Sharing Your Data

We do not sell or rent your personal information. However, we may share data with trusted third parties, including:

  • Shopify (our e-commerce platform).

  • Payment providers (e.g., PayPal, Stripe) for secure transactions.

  • Shipping carriers (e.g., Royal Mail, DHL, or couriers) for order delivery.

  • Marketing platforms (if you have opted into marketing emails).

  • Regulatory authorities if required by law.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic. You can manage your cookie preferences via your browser settings.

6. Data Retention

We retain personal data only as long as necessary for legal, tax, and business purposes. For example:

  • Order records: 6 years (for tax and accounting compliance).

  • Marketing data: Until you unsubscribe.

7. Your Rights

Under the UK GDPR, you have the following rights regarding your data:

  • Access – Request a copy of your personal data.

  • Correction – Update incorrect or incomplete data.

  • Erasure – Request deletion of your data (subject to legal requirements).

  • Objection – Opt-out of direct marketing.

  • Data Portability – Request transfer of your data to another provider.

  • Complain – If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner's Office (ICO) (www.ico.org.uk).

8. Security Measures

We take appropriate security measures to protect your personal data from unauthorized access, loss, or misuse. All payment transactions are encrypted and processed securely by third-party providers.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Diamond Discs Direct UK Ltd
Email: shop.diamonddiscs.com
Address: Unit 12d, Kings Hill Ind Est, Bude, EX23 8QN
Phone: 01409 255300
Website: www.diamondblades.co.uk

10. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with the updated date. Please check this page regularly to stay informed.